Shot Scope, the industry leader in advanced GPS, rangefinder, and shot tracking technology, has secured $8.5m in Series B funding.
The round was led by Guinness Ventures, which invested $4m.
The company has raised the capital to continue its rapid global expansion and strong investment into product development, specialist resources, and brand marketing – as it continues to provide subscription-free, game-enhancing technology to golfers.
With GPS wearables, laser rangefinders, and shot-tracking devices, Shot Scope is committed to offering products and analytics tools to help players of all skill levels.
Founded in Scotland (the Home of Golf) by David Hunter, Shot Scope became a trusted name in the UK with key buying groups, green grass retailers, and pro shops welcoming the brand into their networks.
With Shot Scope products readily available across the UK and Europe, the organization looks to establish the same trust worldwide.
In addition to being available in the largest retailers in the U.S., including Dick’s Sporting Goods and PGA Tour Superstore, Shot Scope reported that it “is gaining traction with green grass retailers in various states.”
Similarly, partnering with PGA of America’s Golf Retirement Plus program and Troon Golf Network has further developed Shot Scope’s presence within the U.S. golf industry.
Beyond physical products, Shot Scope’s mobile app and web dashboard offer free-to-access features for users, including aerial GPS maps on over 36,000 courses worldwide, over 100 tour-level performance stats, and MyStrategy, the data-driven strategy builder.
