OxeFit, the AI-driven health and fitness experience company, has raised a new round of $17.5 million from several notable athletes and celebrities.
Dave Asprey and Anne Mahlum join the cap table as new investors, which also includes soccer legend Harry Kane, pro golfer Dustin Johnson and NFL quarterback Dak Prescott.
OxeFit, which has raised over $70 million to date, manufactures the XP1 and XS1 strength training systems evolving connected fitness through advanced robotics and artificial intelligence (AI).
The company’s core technology integrates AI, robotics, movement and performance tracking, advanced coaching and analytics, all driven by unparalleled data science to connect, collaborate, and ultimately transform the health of individuals.
They also plan to roll out several key AI features including:
- Personalized Training Programs – The AI Virtual Trainer will create programs based not only on a user’s personal goals, but update them in real time based on how the user is training. Using AI models that are based on optimized results driven methodology, the training data is constantly monitored and evaluated by OxeFit’s software to deliver the user the perfect workout.
- Health Snapshots and Tracking – The suite of assessments and data tracking use AI models to provide analysis and insights into a user’s health and wellness status and progress. The tracking will be able to detect possible injuries before they happen or determine when post-injury rehabilitation is complete.
- Digital Training Assistant – The AI-based assistant is integrated into the product platforms and in the app, from helping users discover new OxeFit content to building an “exercise playlist” based on goals and interests. While training, the assistant will provide feedback on movements and form to maximize the results of each session. If a user has questions about their numbers, the assistant can be used to help them better understand what their data means.
- AI Gaming for OxePlay – Only OxeFit has highly dynamic interactive fitness gaming. When a game is initiated, bot players – powered by AI – will play alongside the human. This way, there will always be someone to compete with regardless of game preference and skill level. Bot intelligence includes human-like strategies and the ability to chat with users during play.
According to Shanableh, OxeFit plans on raising an additional $20 million in the next few months, who added that the company has raised its money so far from individuals and family offices.
However, Shanableh said OxeFit is now open to funding for the first time from traditional venture capital firms.
