GolfForever, an at-home training system for amateurs and professional golfers, recently announced a $10 million Series A funding round led by Clerisy, a consumer growth equity fund.
Also part of the raise are world No. 1 and reigning PGA Tour Player of the Year Scottie Scheffler and three-time PGA Tour winner Tom Kim, who join as equity investors as well as GolfForever ambassadors.
Founded in 2019 by Dr. Jeremy James, GolfForever also announced a multi-year partnership with the PGA Tour that makes the brand the Official Golf Fitness System and Official Golf Strength and Flexibility System of the Tour through 2027.
The technology is utilized by hundreds of PGA Tour and LPGA professionals, 90 collegiate golf teams, and thousands of amateur golfers.
The GolfForever Swing Trainer, which is available in 900 retail locations nationwide, not only serves as an at-home golf workout tool but also a swing-weight optimized heavy warmup club that helps improve mobility, strength, and golf swing movement patterns.
Aside from Scheffler and Kim, GolfForever’s brand ambassadors include PGA Tour pros:
- Zach Johnson
- Justin Leonard
- Ryan Palmer
- Renowned instructor Rick Smith
Dr. Jeremy James said GolfForever will use the new funding to invest in new partnerships, activations, events, and research initiatives that will benefit golfers worldwide.
The brand, which is launching digital activations and creative content to showcase GolfForever through multiple channels and events, aims to expand its reach “as a safe and effective way for users to improve their bodies and better their games.”
The raise comes at an ideal time as more Americans are playing golf than ever before. Roughly one in seven Americans played golf in 2022, according to a report from the National Golf Foundation.
Coupled with the popularity of golf entertainment venues like Topgolf, Drive Shack, and Popstroke, emerging fashion brands like Malbon, Bogey Boys, and Eastside Golf, and more opportunities through the APGA Tour and Steph Curry’s Underrated Tour, golf’s overall participation in 2022 was 41.1 million in the U.S., up from 32 million in 2016 per Forbes.
