New York Knicks owner Madison Square Garden Sports Corp recently announced that OURA, the company behind Oura Ring, the revolutionary smart ring that delivers personalized health data, insights, and daily guidance into sleep, activity, readiness, and recovery, has been named an Official Partner of the team.
David Hopkinson, President and COO of MSG Sports had this to say about the partnership:
“We are always searching for new and unique opportunities to engage and connect with our fans, and we loved the idea of teaming up with OURA to bring some behind-the-scenes storytelling to life. It’s an exciting partnership and we look forward to growing our relationship with this terrific, innovative brand.”
OURA will be the presenting partner of two original content series that will run across Knicks digital channels, one of which will spotlight the key role that strength and conditioning plays within the organization and the other will feature custom storytelling content with Knicks Guard Jalen Brunson.
Additionally, the company will receive significant brand promotion inside and around Madison Square Garden including courtside LED Signage during Knicks home games and across the digital boards outside of The Garden, which are on display to the millions of people who walk by MSG every day.
Doug Sweeny, CMO at OURA commented:
“We’ve been focused on diversifying our media mix and boosting our awareness this year and working with partners that share our vision has truly paid off. Madison Square Garden and the Knicks are iconic brands and we’re thrilled to be working with them this season. Everyone has an opportunity to own their health and with this partnership and the content we’re creating, we’ll be able to show the impact of managing your health with OURA to a new community of potential members. We’re also fortunate enough to have Jalen Brunson from the Knicks to tell his OURA story of recovery and the impact of sleep on his game. We hope to work on more unique partnerships like this as we grow in 2024.”
This year, OURA has made several significant consumer, business, and partnership announcements including their first-ever retail partner launch and the creation of their bespoke Rest and Recovery Kit with a well-known fitness and lifestyle brand.
