Artificial intelligence has upended sports in every way you can imagine.
Every aspect of the industry from injury prevention and personalized nutrition plans to stadium experiences and recruiting is being impacted in some way by technology.
Sports broadcasting isn’t excluded from this and it is one area that many people aren’t considering.
The days of simple play-by-play announcing are dead.
With all major organizations looking to utilize the technology, sports broadcasting will undergo dramatic changes over the next few years.
Here are 3 ways artificial intelligence will revolutionize sports broadcasting:
Real-time analytics, statistics, and data
With artificial intelligence, broadcasters will have access to up-to-date information on teams, players, and coaches, which will help improve reporting and in-game analysis.
Announcers don’t have to rely on human recording anymore which can sometimes present errors.
This will give fans a much better overall experience as they’ll be able to get real-time insight and numbers on what’s happening in the game.
Personalized in-game feeds
Imagine that you’re watching your favorite team play…
Instead of just seeing the score and game, now you’ll get customized highlight reels, and player profiles on your favorite athletes.
You’ll also be able to get real-time fantasy sports data that will keep you up to speed on your fantasy team and how they’re performing.
Personalized, in-game feeds ensure that fans can get the most relevant content to keep them engaged throughout the game.
Part of the challenge companies are facing is reaching Gen Z and encouraging them to tune in for the entire game.
With generative AI, which can produce various types of content, including text, imagery, audio, and synthetic data, they can be used to improve the viewership for younger fans to keep them locked in for longer.
Live sports betting and game predictions
Sports betting has exploded over the past serval years and several states have yet to legalize it.
This means there is still a ton of upside; therefore, corporations are looking for ways to further engage fans and profit along with sportsbooks.
How exactly does this tie into sports broadcasting?
Great question.
Artirifcla intelligence technology will be able to generate live odds in-game based on events on the field where fans can watch changes and updates in real-time.
Announcers will be able to give bettors the most updated picks and spreads.
This can also tie back into the personalized feeds where fans can receive bets that match their preferences.
Broadcasters and media companies alike will then be able to strike deals with betting firms and sportsbooks for viewers to place bets through their broadcast platform in real-time.
Ultimately better technology leads to more bets and more bets lead to more dollars for media companies and sportsbooks.
