FluidLogic, a leader in high-performance hydration systems announced a Series A Extension financing round of $15 million led by Solyco Capital, a private equity firm delivering capital solutions for late-stage startups and growth companies.
FluidLogic develops cutting-edge in-vehicle hydration solutions that provide optimal hydration, ensuring users consistently perform at their peak.
This investment will fund new product development and innovation for consumer products in the adventure sports and outdoor endurance categories.
Consumer products will be available in early 2025.
In addition to new product development, this investment will expand roles in R&D, Sales and Marketing, and Operations, and contribute to product enhancements for FluidLogic’s existing in-vehicle systems.
The investment will also fund additional research to improve the accuracy and reliability of FluidLogic’s proprietary sweat-loss algorithm across all consumer applications.
Since Solyco’s original investment in 2021, FluidLogic’s valuation has increased by 1,000%.
Other FluidLogic investors include NBA All-Star and 2024 Paris Olympic gold medalist Jrue Holiday, NFL Pro Bowler Kyle Rudolph, U.S. Soccer star and Olympic gold medalist Lauren Holiday, and pro drivers Jimmie Johnson, Colton Herta, and Ryan Arciero.
