SportAI, an Oslo, Norway-based B2B sports technology company, raised $1.8M in Seed funding.
It was founded by ex-NCAA tennis player Lauren Pedersen (CEO), Felipe Longé (CTO), and Andreas Thome (Board Chairman, ex-CEO of Play Magnus).
The round was led by Skyfall Ventures.
Other participants included Norwegian pension fund MP Pensjon, Dekel Valtzer (ex-pro tennis player and AI startup founder), and Sverre Munck (ex-EVP at Schibsted).
SportAI analyses players’ technique in real-time, such as their golf, tennis, or padel swing, before delivering instant, personalized feedback for improving performance.
Using machine learning, computer vision, and biometric technology, an individual’s technique can be instantly compared to thousands of other players, including top sporting professionals, with objective and precise written and visual analysis.
As a platform, it offers automated data-based analysis to millions of players, a service typically only affordable for professional players with access to performance analysts.
Broadcasters can also use the technology to enrich their live sporting commentary, enhancing fan experience with instant technique analysis, while equipment brands can use it for product recommendations based on a player’s technique.
The company intends to use the funds to scale its technology development, expand the team, and increase market penetration.
