WIT, the digital activation platform across sports and entertainment, announced today that it has closed a round of funding led by McCarthy Capital out of its Emerging Growth strategy.
Vaidhy Murti founded WIT in 2021 as a platform for sports teams to create immersive fan experiences to digitally engage with fans.
Over the last two years, WIT has powered some of the most exciting experiences in sports – from viral campaigns featured on ESPN and Sunday Night Football to a custom arcade-style game mirroring the NFL’s Emmy Award-winning Super Bowl LVII halftime commercial.
Vaidhy Murti told Vetted Sports, “Fan engagement is all the more about being relevant in the immediate moment. Every WIT activation has a carefully crafted user interface that is customizable for the team launching it and is powered by scalable technology allowing teams to create such experiences in a matter of minutes, not days or weeks. With thousands of activations run and millions of fans engaged, the WIT team crowdsources intelligence from the best and brightest minds in professional sports, productizing it and rapidly launching new features and premium turnkey experiences.”
WIT’s rapid growth demonstrates the evolution of an industry that is being dynamically transformed by technology. In a world where building direct customer relationships is paramount, WIT’s turnkey platform augments marketing capabilities and fosters deeper connections.
WIT provides the ability to launch sleek, branded campaigns at scale in a matter of minutes that are designed to engage consumers while capturing valuable first-party data.
“We are excited to partner with the management team of WIT,” said Matt Breunsbach, Managing Director at McCarthy Capital. “WIT enables sports and entertainment companies to create digital activations to increase fandom. The company has experienced impressive growth since its inception and has an innovative Fan AI product launch on the horizon. We look forward to supporting WIT’s growth and continued efforts to become the leading digital activation platform.”
Their innovative Fan AI product will also be a game-changer. “Our Fan AI platform will be an innovative offering for our partners in 2024,” said Vaidhy Murti. “We will use proprietary technology in our activations to help partners build enriched data profiles for their fans while utilizing AI to suggest revenue-generating opportunities. Teams will be empowered to use that enriched data to create advanced filtering and segmentation data sets for powerfully precise marketing and sales campaigns.”
WIT will use the new round of funding to scale its operations, fuel product innovation, invest in new verticals, and expand the team. “We are incredibly excited to partner with McCarthy Capital to continue to push the boundaries of fan engagement”, said Vaidhy Murti, Founder & CEO of WIT. “We are in the early stages of a digital revolution, and this investment will empower us to further deepen our commitment to our people and our partners. Our exponential growth has been made possible by our incredible team members and dedication to excellence, and we’re only just getting started.”
